Privacy Policy

Introduction

This Privacy Policy explains how The Fair Trader Cooperative, operating under TransEuro Wholesale Limited (Registration Number; 13799287) in London, United Kingdom, collects, uses and protects personal data in accordance with UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

We are committed to protecting your privacy and handling your information in a transparent and lawful manner.

Information We Collect

We may collect and process the following types of information:

• Contact details such as name, email address, telephone number and billing or delivery address
  
• Order and transaction information
  
• Payment confirmation details (processed securely through approved payment providers)
  
• Website usage data, including IP address, browser type, device information and on-site behaviour

This information is collected when you place an order, submit an enquiry, complete a form, or interact with our website.

How We Use Your Information

We use personal data strictly for legitimate business purposes, including:

• Processing and fulfilling orders
  
• Arranging delivery and logistics
  
• Providing customer support
  
• Responding to commercial or general enquiries
  
• Improving our website performance and user experience
  
• Meeting legal and regulatory obligations
  

We do not sell, rent or trade customer data to any third party.

Analytics, Marketing and Tracking Tools

We use analytical and marketing tools to understand website performance, improve usability and monitor overall site effectiveness. These tools may collect anonymised or aggregated usage data.

The tools we use include:

• Google Analytics
  
• Google Search Console
  
• Google Merchant Center
  
• Google Tag Manager
  
• Meta (including Meta tracking and marketing tools)
  
• WordPress analytics and SEO optimisation tools

These third-party platforms operate under their own privacy policies. We encourage users to review the privacy policies of each provider directly via their respective websites to understand how they process data.

Cookies

Our website uses cookies to:

• Enable core website functionality
  
• Analyse traffic and usage patterns
  
• Improve navigation and overall user experience
  
• Support marketing and remarketing activities
  

Users can manage or disable cookies through their browser settings. Please note that restricting cookies may affect certain website features.

Data Sharing

We may share necessary information with:

• Payment processing providers
  
• Delivery and logistics partners
  
• Professional advisers or regulatory authorities where legally required

All sharing is limited to what is necessary to fulfil orders or comply with legal obligations. We do not sell customer information to third parties.

Data Retention

We retain personal data only for as long as necessary to fulfil contractual, legal and operational requirements.

Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal data
  
• Request correction of inaccurate data
  
• Request deletion where legally permissible
  
• Object to certain types of processing
  
• Lodge a complaint with the UK Information Commissioner’s Office (ICO)
  

Contact

For privacy-related enquiries, data access requests or concerns, please contact The Fair Trader Cooperative through our email: legal@thefairtraderscooperative.co.uk.

We reserve the right to update this Privacy Policy where necessary to reflect changes in law or business operations.